Behind the Dodge Ad
Being included in the Dodge Ram Super Bowl Ad in 2013 was a great surprise to our family and farm. You may be wondering how this could come as a surprise, after all, they did have to come and photograph all of us. Here's the short story.
I was called out of the blue by a local commercial photographer named Andy Mahr. He told me he was hired to do a shoot about farms and ranches, but he was not at liberty to say who hired him, or what the images were going to be used for. Little did we know the secrecy extended far beyond our little farm, in fact very few people even within the Dodge company knew of the commercial.
As we watched the game, the commercial came on. Listening to the iconic speech by Paul Harvey and watching the images quietly tell the story, we saw my father, brother, and my son all enjoy a brief moment of fame. My son was quite the rock star when he went back to school, pretty much everyone in our small town had seen him. Needless to say, the hazing and teasing has been relentless between myself and my brother as well.
It was a fantastic memory for our family, but the commercial speaks largely to what many in our community, and country, experience on a daily basis. It was a great tribute to the hidden people that produce the goods that end up on all of our plates every day of the year.
“God Made a Farmer” Featuring Grassfield Farm
Peace of Mind
What our clients say
We moved to Hondo a few years ago from San Antonio, but when we left the big city, we thought we would have to leave our farmer’s market behind as well. Little did we know that just down the road we had a great source in Grassfield Farm. After meeting the family and using their products, we couldn’t be happier. Thank you for taking such pride in what you do.
Our family moved to Fort Sam Houston recently. A friend of ours mentioned that she loves fresh, from the farm, meat, so I googled places to order. After looking at a few websites, I picked Grassfield Farm. Not only have we been 100% pleased with the meat and eggs, we’ve been even more impressed with the family. We will continue to order from Grassfield Farm as long as we are in San Antonio.
We are proud to announce that we have been Grass Fed Certified with AWA. Animal Welfare Approved has the most rigorous standards for farm animal welfare in the U.S. AWA standards are developed using expert advice from scientists, veterinarians, researchers and farmers across the globe, “to maximize practicable, high-welfare farm management with the environment in […]
And Now, the Rest of the Story Super Bowl commercial featuring voice of Paul Harvey puts spotlight on farmers in Medina County By Ashley Clary-CarpenterIssue: May 2013 Photo: Fohn Bendele, who raises grass-fed beef, talked his family into letting a professional photographer make photos of the family and its farm. And then his photo never […]
Fohn Bendele Grassfield Beef Location: Hondo, TX » Products: Grass-fed beef » Size of Operation: 100 head » Years in Business: 30 » Farm Credit Partner: Capital Farm Credit » Time Working with Farm Credit: 35 » Americans’ growing interest in where their food comes from and an increased demand for naturally raised products […]